Who? Where? When? How Much? SIRA is the leading market based consultancy specializing in the chemicals, plastics, composites, packaging and renewable energy industries in East Asia and Australasia. The key work areas of SIRA are market research, product development, publications and data base systems. We also facilitate trading, investment and representation links in these industry sectors across the Asia-Pacific region.
If you have or plan to acquire, an interest in any field of manufacturing or trading, especially related to the chemicals, plastics, rubber, composites and renewable energy industries in the Asia/Pacific region, we at SIRA believe that the following information will be of strategic importance to the maximisation of such interests.
What SIRA Offers From the beginning SIRA has been selective in its industry exposure. The organisation was established exclusively as an industrial management consulting firm specializing in the analysis of chemicals, plastics, rubber, and composite materials and products from the perspective of marketing, strategic planning, technology trends, social matters and economic issues.
Advisory services include:
- Strategic Investment Planning
- Competitor Analysis
- Market Performance
- Distributor/Customer Profile & Selection
- Investment Risk Analysis
- New Product Applications
- Export/Import Facilitation
- Technical Engineering
- Technology Transfer
- Macro-economic Analysis
- Sectoral Analysis
- Legislative Advice
- Government Relations
- Tariffs, Concessions & Other Customs Matters
- Countertrade & Offsets
- Consumer Analysis
- Supplier & Equipment Evaluation
- Materials Specification
- Recycling & Waste Disposal Evaluation
- Environmental Impact Analysis
Format Of Project Work Undertaken The format of project activities may take different forms dependent upon the client's individual requirements and the suitability of meeting its objectives by SIRA. Examples include:
- Research Reports
- Press Articles & Releases
- Government Submissions & Lobbying
- Technical Reports
- Corporate Representations
- Brokerage & Agency
- Corporate Facilitation
- Seminars, Meetings & Briefings
- Investigations
- Surveys
- Statistical Series
- Computer Programs
What Has SIRA Achieved For Other Organizations? Whether it was "How many tonnes of PVC was used in pipe extrusion in Vietnam during 1995?" to "Who are the major purchasers of LLDPE stretch film in New Zealand?" - we have provided the answers. Our longest report for a client was some 2,700 pages in length, with others answered over the telephone in a matter of minutes. If the issue is in Asia-Pacific chemicals and plastics - we make it our business to either know or know how to obtain the answers to your questions! The following are a selection of examples of advisory services provided to clientele in the past:
- An in-depth study of polymer consumption trends in an ASEAN market breaking new ground in an area of limited hard data or credible market evaluation.
- An extensive report on recycling rubber products for a large industrial firm, that may result in a significant new investment project proceeding in the region.
- A strategic report on a firm's competitors for textile and underlay flooring markets in selected Pacific markets.
- A feasibility study involving the establishment of a polypropylene fibre processing factory in Asia.
- Detailing of a raw materials competitor customer preferences.
- Evaluation of engineering consortium partners for an Indian based firm tendering for a multi-million dollar project in India.
- An analysis of the rigid EPS market in Australia and New Zealand.
- A management study on plastic packaging waste management from both environmental and economic perspective in Hong Kong.
- Provision of technology transfer from an Australian industrialist to an Asian based manufacturer leading to new quality local production.
- A strategic report on a firm's competitors for textile and underlay flooring markets in selected Pacific markets.
- Evaluation of engineering consortium partners for an Indian based firm tendering for a multi-million dollar project in India.
Take Me To SIRA's Project Listing
Client References Our best advertising is through the return business and referrals of our existing clientele base. The clients of SIRA are diverse in terms of their size, markets and aspirations. A good mix of manufacturers, traders and government agencies from a variety of nations in the Asia/Pacific region benefits from SIRA's services.
- All value the sense of the true objectivity provided by SIRA in providing actionable advice on what they need to know, not just what they might initially think they should know.
There is a wide diversity in SIRA's clients from manufacturing, government, trading and financial interests. Key SIRA clientele include ACI, Amoco, Ashland Chemical, Atlas Steels, Auspipex, BASF, Daiei, Dow Chemical, Du Pont, IBC, ICI, IIR, Improdex, JETRO, Kerr McGee, Kinglook, Kobe Steel, Lucky, Marubeni, Mitsui, Moldflow, Nissho Iwai, Pacific BBA, Pacific Dunlop, Pivot, Plastics & Chemicals Industries Association, Potter Industries, Ribloc, RIRDC, RMAX, SCM, Sentrachem, Shenzhen Building, Shenzhen Food, Sichuan Plastics, Skellerup, Tahara, Thyssen, TradeNZ and Unichema, in addition to numerous accounting, banking and financial advisory groups.
Charges For Services Although SIRA does undertake considerable community education and industry association assistance across the Asia-Pacific region, we are a commercial operation. Long term clients receive discount rates, with several utilising retainer payments. Experience has proven that ad-hoc information requests can be readily costed once the scope of the request is provided to SIRA by the prospective client.
Just send a fax or email to SIRA with your perceived requirements and we'll get back to you promptly with an outline of what we can do, how we'll do it, what it will cost and the timing of completion and remittance of results to your office. Try us - we are specialists in these industries and will always do our best to satisfy the customer -we plan to be around a long time and can't afford to burn any bridges with poor advice and information.
You can send your question/comments direct to SIRA by e-mail by clicking on the icon and completing the details: 
Other SIRA Activities SIRA is active in a number of distinct fields relevant to the chemicals, plastics, rubber, packaging and renewable energy industries of the Asia-Pacific region, including:
- Market research activities involving a wide range of advisory services including sectoral analysis, export/import facilitation, government relations, environmental impact, investment and competitor analysis;
- Market reports dealing with Asia-Pacific chemicals, plastics, rubber and food industries for public sale. The majority of our reports, however, are produced for clientele on a confidential basis;
- Unique databases providing detailed corporate/product data across the region;
- Representation of foreign business and associations across Asia-Pacific;
- Product development and commercialisation for local, regional and global industry interests; and
- Trade and investment assistance in the industry's dynamic goods and related services.
How To Contact SIRA You can contact SIRA by:
Address: GPO Box 2609, Canberra ACT 2601, Australia
Tel: +61-2-6296 1933 --- Fax: +61-2-6296 1937
Email at: sira@siracorp.com
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