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What We Do - An Overview
SIRA is the leading market based consultancy specializing in the chemicals, plastics, composites and food packaging industries in East Asia and Australasia. The key work areas of SIRA are market research, product development, publications and data base systems. We also facilitate trading, investment and representation links in these industry sectors across the Asia-Pacific region.
SIRA's Services Include:
- Market research activities involving a wide range of advisory services including sectoral analysis, export/import facilitation, government relations, environmental impact, investment and competitor analysis;
- Market reports dealing with Asia-Pacific chemicals, plastics, rubber and food industries for public sale. The majority of our reports, however, are produced for clientele on a confidential basis;
- Unique databases providing detailed corporate/product data across the region;
- Representation of foreign business and associations across Asia-Pacific;
- Product development and commercialisation for local, regional and global industry interests; and
- Trade and investment assistance in the industry's dynamic goods and related services.
Our Focus - Strategic Industry Research & Analysis
Many existing consultancies advising industry are merely extensions of financial management firms with little real understanding of intangible chemicals and plastics industries' matters, such as the competitive environment, technical engineering, government industry policies and product marketing. Whilst there are numerous chemical engineers consulting, they tend to be technical oriented and have minimal day-to-day commercial dealings with the full array of sectors that comprise the Asia-Pacific chemicals and plastics markets. Furthermore, most "competent" chemicals market consultants operate from European and American bases with potential bias in their `objectivity' and obviously not "where the action is".
The principals of SIRA decided that a more relevant, independent and truly objective research and analysis approach was needed and launched SIRA in 1989 to provide actionable advisory services to both proprietary and multiclient operations. In other words, SIRA fills this market gap with knowledge - reliable and comprehensive information.
Industry & Market Coverage
Industries directly serviced by SIRA include:
BY MATERIALS
- Plastics & Rubber
- Composites & New Materials
- Petrochemicals & Organic Derivatives
- Inorganic Chemicals
- Oil, Gas & Coal
- Processed Food (through packaging)
BY MARKET
- Packaging
- Automotive & Transport
- Electronics & Appliances
- Communications
- Adhesives & Coatings
- Building & Construction
- Floor Coverings & Furniture
- Materials Handling
- Medical & Pharmaceutical
- Aerospace
- Contract Specialization
Who & What Drives SIRA ?
Behind any successful organisation two key elements must be paramount - professionally competent and dedicated staff and a highly tuned information and management system. SIRA could not work any other way. We have staff in Australia, China, Japan, Thailand and soon in Jakarta. Whilst we all work in English we have staff that are fluent in Chinese (Mandarin & Cantonese), French, German, Indonesian, Japanese, Tagalog and Thai.
The personnel behind SIRA are distinguished in their expertise and experience. Together with able support staff and contract specialists the principal consultants comprise experienced industrial economists, academics and polymer engineers who have worked in Corporate and Government sectors in areas related to chemicals and derivative industries. We operate full-time dealing with the chemicals, plastics and food packaging industries and their downstream markets. This is our major advantage over other consultants, who must attempt a steep learning curve to just arrive at first base in our most complex and integrated of industries.
How To Contact SIRA
You can contact SIRA by:
Address: GPO Box 2609, Canberra ACT 2601, Australia
Tel: +61-2-6296 1933 --- Fax: +61-2-6296 1937
Email at: sira@siracorp.com
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