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    • Market Profile

    Food Industry

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    Food is the world's largest industry, whether it be agriculture, natural condiments, processed or fast food. Globally, the industry comprises around 30% of total economic activity, with this being much higher in developing economies.

    With around two-thirds of the world's population in the Asia-Pacific region food is a strategic and critical market.

    Some of the data contained in SIRA's food market reports:

  • The Japanese food market is larger in value than China
  • China's unprocessed food sector employs >230 million
  • Australia is the region's second largest rice exporter
  • Indonesia produces the world's largest snake bean volume
  • Asian distribution patterns present major opportunities
  • The latest stats on tropical food industries
  • Wholesale and retail margins vary more due to government regulation than population
  • Packaging and branding is a key driving force in the growth of Asian processed foods
  • Food product advertising can be 3.2 times more expensive in Shanghai than Singapore
  • "Convenience fees" in some nations can add 10-15% above tariff duty on food imports

    SIRA offers several publications and databases that provide valuable information on different aspects of Asia-Pacific food markets. We also have considerable data for the provision of custom-made market research reports.

    SIRA Assistance In Asia-Pacific Food Markets

    The key work areas of SIRA are market research, product development, publications and data base systems. We also facilitate trading, investment and representation links in these industry sectors across the Asia-Pacific region.

    Associated advisory services include:

    SIRA can provide a fee structure that is comensurate with the representation undertaken. This may vary from fee-for-service, to commission, success fees, flat advances and medium-term retainers. (Here are some sample requests on Asia-Pacific food industry/market issues sent to SIRA.

    Just send a fax or email to SIRA with your perceived requirements and we'll get back to you promptly with an outline of what we can do, how we'll do it, what it will cost and relevant legal and timing considerations. Try us - we are specialists in these industries and will always do our best to satisfy the customer -we plan to be around a long time building relationships, not burning bridges.

    You can send your question/comments direct to SIRA by e-mail by clicking on the icon and completing the details:

    How To Contact SIRA


    Address: GPO Box 2609, Canberra ACT 2601, Australia
    Telephone: +61-2-6296 1933 --- Facsimile: +61-2-6296 1937
    Email at: sira@siracorp.com

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