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  • Asian Food Packaging Information Database

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    Apart from production costing and distribution, a major obstacle to the successful penetration of Asian food markets lies with packaging. Absolute distance from export markets in Asia force physical constraints on packaging for preservation and storage Government regulations and industry standards in targeted markets present real barriers to export success if not understood and complied with. Finally, existing market packaging styles can differ widely between nations, often based on consumer preferences and leading manufacturer marketing strategies.

    In order to assist food suppliers overcome these difficulties SIRA developed the Asian Food Packaging Information Database (AFPID) with financial support and endorsement from the Rural Industries Research & Development Corporation.

    THE ROLE OF AFPID

    AFPID seeks to provide the foreign food supplier with forward knowledge of packaging requirements and actual market reality in major Asian markets. Based on extensive consultation with and support from food and packaging industry interests, AFPID has considerable potential benefits, including the provision of:

    The crucial benefit of the AFPID system is the provision of easily accessible data on packaging requirements necessary for the successful entry and acceptance of foreign-made Asian Foods in export markets in Asia.

    COVERAGE

    AFPID incorporates thousands of food packaging details ranging from fresh vegetables through to processed frozen combination meals. National food markets covered by separate entries per product type include: Brunei Darusalaam, Cambodia, China, Hong Kong, Indonesia, Japan, Korea, Laos, Malaysia, Philippines, Singapore, Taiwan, Thailand and Vietnam.

    Provided in English, AFPID provides specific details on size, weight, closures, labelling and materials requirements in a readily actionable format. Whilst standard details on packaging presentation are provided, AFPID is not designed to provide interactive degrees of customized packaging design capability. Additional sources of market information are also indicated, where relevant.

    The AFPID database is available from SIRA for only US$150 plus $10 courier postage. Numerous organisations, (Eg: World Trade Organisation, Broadway Industrial, Containers Packaging, Unilever) use AFPID for marketing, production and stratetic targeting.

    System requirements are Windows 3.1, 3.11 or higher, IBM compatible 386 or faster, 4MB RAM, DOS 5.0 or higher, mouse, keyboard, 1.44MB floppy disk drive and 6MB of hard disk space. AFPID is supplied on 2 x 3.5" floppy disks.

    DOWNLOAD SITE

    Download AFPID Specification/Order Brochure Here


    How To Contact SIRA

    You can contact SIRA by:

    Address: GPO Box 2609, Canberra ACT 2601, Australia
    Telephone: +61-2-6296 1933 --- Facsimile: +61-2-6296 1937
    Email at: sira@siracorp.com

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