SIRA PERSONNEL

People make an organisation, not bricks and computers.

These are the key people behind SIRA's activities by their respective designations.

Chief Executive: Director

Regional: ASEAN Manager | China Manager | Japan/Korea Manager | Indonesia Rep

Operations: Data Systems Manager | Publications Manager | Research Manager

Mr Kelvin Paul Fahey

Position: Director
Expertise: Industrial market research, manufacturing costing and export facilitation
Education:

Bachelor of Economics (Australian National University)
Financial Management (Australian National University)
Japanese (CCE - Australian National University)
Beginning & Continuing German (Stirling College)

Employment: SIRA International Corporation - Managing Director - 1989 > present
Publications:

Plastics Materials Cost Management (IBC, 1996, Singapore)
Feeding The Dragon: Processed Food Opportunities In China, (RIRDC, 1995, Canberra)
Food Distribution In China & Hong Kong, (RIRDC, 1994, Canberra)
Asian Foods Research And Development, (RIRDC, 1993, Canberra) & Dr R. Prinsley
The Plastics Processing Industry In Victoria - Performance And Strategic Opportunities, (Plastics Industry Association, 1990, Melbourne) 2nd edition 1992
The Plastics Processing Industry In New South Wales - Performance And Strategic Opportunities, (Plastics Industry Association, 1990, Melbourne) 2nd edition 1992
Plastrade Asia-Pacific Proceedings From The 1990 Congress, (The Editors Desk Pty Ltd, 1990, Melbourne)
Investment Opportunities In Chemicals And Plastics, (Business & Consumer Affairs, 1990, Sydney)
An Island of Plastics - Australian Plastics Processing In The 1980s, (The Editors Desk Pty Ltd, 1989, Melbourne)
Major Manufacturing And Mining Investment Projects Survey, (AGPS, Canberra, 1981) with K. Fitzpatrick for the Department of Industry & Commerce
Major Manufacturing And Mining Investment Projects Survey, (AGPS, Canberra, 1980) with K. Fitzpatrick for the Department of Industry & Commerce

Presentations: Numerous conferences/workshops - Australia, China, Malaysia, Singapore & Thailand
Associations:

Asian Plastics Research Association (President)
International Plastics Consultant Network
Asian Foods Program (past Assistant Coordinator)
Australian Plastics Export Consortium (Chairman)
National Information Technology Council (Past General Secretary)
Australian Pipe And Fittings Export Ltd (Director)
Amnesty International (Past Group Treasurer)
Plastrade Investment Congress (Past Chairman)
Composites Institute Of Australia
Centre For Information And Research On Economic Trends
Australian Music Technology Group.
Languages: English, German, Japanese, Chinese (Mandarin)

Ms Jennifer Cheng Hong

Position: Manager China
Expertise: Marketing, distribution, trading (plastics & food)
Education:

Bachelor of Education (Fuling University)
Commerce Diploma (Shenzhen University)
Computing Studies Diploma (Tai Po Institute, Hong Kong)

Presentations:

Numerous in China dealing with plastics and food packaging.
Analysis of the features and trends for food products in the urban consumer markets of China (Victoria University, 1994, Melbourne)

Associations:

Asian Plastics Research Association
Shenzhen Plastics Cooperative Association
Guangdong Food Technology Association
Languages: English, Chinese (Mandarin & Cantonese)
Nationality: Chinese (PRC) (resident in China)

Ms Vanida Changmak

Position: Manager ASEAN
Expertise: Market research, pricing
Education:

Bachelor of Humanities (Kasetsat University)
Computing Studies (Wirawan Institute)

Presentations:

Asian Foods'94 - Bangkok 1994
Thai Petrochemicals - Rayong 1994

Associations:

Asian Plastics Research Association
Thai Plastics Industry Association
Thai Tourist Association

Languages: English, Khymer, Thai
Nationality: Thai (resident in Thailand)

Ms Noriko Oku

Position: Manager Japan & Korea
Expertise: Marketing, Plastics Processing, Brokerage, Trading, Patents
Education: Bachelor of Commerce (University of Canberra)
Presentations: Food Marketing To Japan - University of Canberra 1995
Associations: Asian Plastics Research Association, University Convocation
Languages: English, Japanese
Nationality: Japanese (resident in Japan)

Ms Virginia Sinay-Aguilar

Position: Research Manager Plastic Products
Expertise: Market research, industrial relations, export facilitation
Education:

Doctor of Philosophy in Education (University of the Philippines)
Master of Arts in Development Studies (Institute of Social Studies The Hague)
Master of Arts in Industrial Relations (University of the Philippines)
Bachelor of Science in Statistics (University of the Philippines)

Presentations: Numerous presentations and journal articles, largely dealing with Asian plastics, industrial relations, women employees and foreign debt
Associations:

Asian Plastics Research Association
Australian Institute of Management
Australian Plastics Export Consortium

Languages: English, Tagalog, Visayan
Nationality: Philippines (resident in Australia)

Ms Anne Xu Xiao Yu

Position: Data Systems Manager
Expertise: Data base, finance, computing, marketing
Education:

Master of Business Administration (University of Canberra)
Bachelor of Science (Nanjing University)

Presentations: Numerous in China, Food Packaging Trends in East Asia (1995)
Associations:

Asian Plastics Research Association
Centre for Market Studies (China)

Languages: English, Chinese (Mandarin)
Nationality: Chinese (PRC) (resident in Australia)

Ms Lisa Baier

Position: Publications Manager
Expertise: Publication marketing, computing, occupational health & safety
Education: Diploma in Occupational Health & Safety (Canberra Institute of Technology)
Presentations:

Plastics Industry Worker Safety Issues (1995, Melbourne)
Languages: English, Spanish
Nationality: United States of America (resident in Australia)

Ms Artaesa Gushtrindhakarna

Position: Project Officer - Indonesia
Expertise: Market research, industrial products
Education: Diploma in Computing (Universitas Indonesia)
Languages: English, Bahasa Indonesia, Balinese
Nationality: Indonesia